February 2, 2017
ON THE AIR
NWSL gets three-year deal with A+E; games to be televised by Lifetime
NEW YORK -- Lifetime will broadcast NWSL games this season as part of a three-year partnership with A+E Networks.
An NWSL game will be broadcast every weekend of the season. The NWSL Game of the Week on Lifetime will provide live viewing at 4 p.m. ET Saturday. A pre-game show will kick off at 3:30 p.m. ET.
The announcement was made by NWSL commissioner Jeff Plush and A+E president and CEO Nancy Dubuc at A+E offices Thursday.
A+E Networks will become an investor with an equity stake in the league. Lifetime, one of the leading women’s media brands, will become an official sponsor and broadcast partner of the league beginning in April as part of the creation of a joint venture, NWSL Media.
"This is a transformational partnership in the evolution of the league, and we are so appreciative of Nancy Dubuc and her team at A+E Networks as they take a leadership position in the growth of our league and create opportunities for young women," NWSL commissioner Jeff Plush said. "We are also extremely pleased to be able to present our fans with the most comprehensive national television and streaming packages in our history."
"As a former college athlete, I know the importance of sports in the lives of women and girls and I couldn't be more thrilled to join forces with NWSL and U.S. Soccer to ensure professional women athletes are elevated as the entire country can watch and be inspired by their strength and athleticism,” Dubuc said. “The teams are filled with some of the best professional players in the world, and we are proud to welcome them to Lifetime.”
"This partnership is not only tremendously significant in the continued growth of the NWSL, but representative of how far the league has come in four years and where it can go in the future," U.S. Soccer president Sunil Gulati said. "A+E and its resources are a fantastic fit for women's professional soccer and will have a major impact on continuing to raise the profile of what we feel is already the best and most competitive league in the world."
NWSL Media will act as media and commercial arm of the league, overseeing global broadcast and sponsorship rights. NWSL Media will manage digital assets for the NWSL, including a re-designed NWSLSoccer.com, an NWSL app on iOS and Android, and the league's social media platforms. NWSL Media will oversee live streaming of matches and produce games in high definition with a consistent, state-of-the-art approach that will include exclusive digital content for pre-game, halftime and post-game segments. The joint venture is negotiating with partners to stream the games not broadcast on Lifetime. Lifetime will be featured on official jerseys with a patch on the right sleeve.